How can my business benefit from a message on hold?

July 20, 2009 at 1:34 pm Leave a comment

If you’re a small business owner, than every single marketing penny or cent has to count. Your marketing budget has to work as hard as you do. So one easy, cost-effective marketing strategy that you can implement now is to use On hold messages. If you have to place your callers on hold at any point, what do you force your callers to listen to while they wait? Background music, or worse still NOTHING – just silence?

If your callers are left listening to silence then not only are you missing out on a great advertising opportunity, but you are risking frustrating your callers and causing them to hang up. An abandoned call is possibly a lost sale – how many companies can afford to do that in this economic climate?

Therefore, a primary benefit of using on hold messages is keeping your caller on the line until they reach the necessary person who can answer their queries and hopefully close the sale. An on hold message can also reassure the caller that they have not been disconnected, that their call is being directed to the appropriate person and that they are valued by the company they are calling.

An on hold message is not only used to restore confidence in callers that their call is being dealt with, but is also an important ‘infomercial’ for your business. Use this time to inform callers about the products and services you offer. Let them know if you have any current promotions or discounts available. Tell callers about the benefits that your products can bring and the solutions they can provide. You have their undivided attention so use this valuable time to inform, educated and entertain your callers.

It also worth considering the benefit of using a professional voice to record your on hold message. A professional voice talent is probably not as expensive as you may think, and they can bring all their experience of reading a persuasive sales message.

Visit to get your message on hold recorded today!


Entry filed under: On Hold Messages. Tags: , , , , .

Telephone Greetings – What should I include in my On Hold Script? What does your telephone messages say about you & your business?

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