Telephone Greetings – What should I include in my On Hold Script?

July 15, 2009 at 6:19 pm Leave a comment

If you’re reading this article than you’ve taken a wise decision to use on hold messages as part of your marketing campaign.
No longer will your callers be left holding the line wondering whether their call has been disconnected or abandoned.  Instead you can use this opportunity to inform, educate and entertain your callers by using an on hold message.
When preparing your message on hold, here are some ideas that you may like to include:

1. Tell callers about your new products and services.
2. Call attention to other divisions or related business areas and use the opportunity to cross-sell related services
3. Mention current promotions, price offerings, seasonal specials  and any available discounts.
4. Ask your callers to sign up to a newsletter or email to receive free information
5. Tell your callers about your business opening & closing times
6. Answer any frequently asked questions – doing this can help save your customer service team time and resources.
7. Share some expert tips and advice with your callers.

Once you’ve created your on hold message you now need to decide who is the best person to record it.  Instead of using a company employee why not consider employing the services of a professional voiceover artist.  A professional voice talent can provide a high quality audio recording in a audio format specific to your phone system requirements.  They are also experienced in reading sales messages and delivering them in a clear, professional and persuasive manner.  By using a professional voice artist you show that you appreciate and value your caller by providing them with a clear, easy to listen to voice and a high quality recording that doesn’t offend their ears!

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Entry filed under: On Hold Messages.

How can my business benefit from a message on hold?

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